Pack shots can be a simple photograph of the product on a white background or they can entail the use of elaborate props.
What makes a good pack shot?
- All the writing on the product must be clear
- If bottle shaped it should be well defined and silhouetted
- sufficient highlights to create a 3-dimensional perspective without distorting from the lable
- sufficient variation of lighting between the left and right side to indicate 'rounding' without loosing any detail.
- Accurate colour reproduction
- not to get any flash from the camera on the product especially if it were to blur any of the detail.
